THE LITTLEST FLOAT : GOLDFISH

2025

As the concept artist behind Goldfish “the Littlest Float” in the 99th Macy’s Thanksgiving Day Parade, I developed the visual direction for a record-breaking miniature parade unit: the smallest float in the event’s history. Measuring approximately the length of 14 Goldfish crackers, the design draws inspiration from Goldfish’s “Snow Day” campaign, envisioning a whimsical winter landscape where Goldfish characters sled, skate, and build snowmen.

The Littlest Float is a 3D-printed miniature towed by an RC Ram truck. Under the direction of Brendan Kennedy (Creative Director), I contributed to the project from early concept through production, collaborating with Macy’s design engineering team. The float was painted by 3MK Studios and the RC Ram Truck was produced by Primal RC.

Early concepts and 3D renderings:

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